“If you ask yourself a thousand questions before doing something then you’re going to do it wrong.”
After his album ‘Brava’ that secured backing from hip hop hedonists and the die-hard global dance community, Bromance Records front man Brodinski is not only a perfectionist but a sonic pioneer. His attention to detail matched with his boundary exceeding musical genius bought him to the attention of Kanye West whilst working on his Yeezus album. His creative bass lines clearly present on the likes of ‘Black Skinhead’ and ‘Send It Up’ perfected whilst working alongside French compadre Gessafelstein, fused a dynamic partnership.
Tell me about the dynamic between you and Gessafelstein…
It’s a bit of a good cop bad cop dynamic. We are like Ying and Yang. We don’t operate the same or listen to the same music, we don’t have the same taste, we don’t do the same things but we have the same career. I definitely see myself as a DJ and he sees himself as an artist. He’s one of a kind.
How did you first meet?
I listened to his music and I sent him a message on Facebook like “Yo we need to connect now!” two weeks after I was playing my party in Paris and he did the live show. It was crazy! I created Bromance with Manu my manager and he started to manage Gessafelstein so we decided to do something together. You know sometimes you just click. Most of the time we think too much and take too much time to do things but with this was just right there.
Things that are meant to be seem to naturally click…
We always try to keep that feeling or do whatever we fucking want. Sometimes people are like “Right now people love this type of music, so I’m going to do that”. Both of us have really strong personalities, which means we don’t act the same or live the same life. Some of the stuff connected so well that it is something that you can’t explain. It’s a friendship. You can’t always explain a friendship; you don’t know why somebody is your best friend. You don’t know exactly why sometimes you hate some people and I hate some people. Sometimes I hate them at first sight but don’t know why. I always with the feel of people if the vibe is good I go with it.
Instincts are important, especially in music.
I would never be doing what I’m doing today if I didn’t follow my instincts. If you ask yourself a thousand questions before doing something then you’re going to do it wrong.
As a new artist, how did you find your way?
I started at a point when nobody was doing it. It was eight years ago at a time when Facebook didn’t exist, it was only MySpace and it was cool to connect with artists on MySpace because nobody was using it except artists. People were still open-minded. There weren’t thousands of producers coming out. I’m not just a guy sitting at a computer doing music. I don’t like doing music by myself, I don’t like to be in the studio by myself and I like sharing ideas with people. That’s why I created Bromance Records, to create a team and a tool that will prepare every artist on the label to go somewhere. I don’t want Bromance to be my label; I want Bromance to be your label which makes it completely different. Some people just have a label for them and they release an EP that they can play in the club. The last four EPs that we released on Bromance we’re not playing them in the club because it’s not club music anymore, its just music I love and people I love. It’s difficult to make it fresh today, especially with this horrible Dutch/American wave of really bad mainstream cheesy electronic music. We always did that and now it’s become so big that I don’t want to be part of it anymore. I’m going to leave Hardwell and Avicii to do their job but I’m definitely more closed from the market than those guys are, even if I am a DJ.
Do you think any of the Bromance music will go mainstream? Would you want it to?
I’m a big fan of some of the music that comes out like Drake and Rihanna even if it’s mainstream. It’s still well produced with good melodies, it’s catchy and pretty clever. Compared to Martin Garrix for example, it’s not clever music. It’s calling people animals and gets over 60million views on YouTube. It’s just dumb. I don’t want to hate on people but I don’t want to be part of it. That’s why I chose electronic music because people don’t know our faces, they don’t know your life and there is no big interest around it. It’s a niche. I’m playing for five thousand people sometimes but it’s still a niche that my Mum doesn’t see on TV. Now every kid wants to be a DJ. David Guetta’s on TV, Avicii too and now he’s making flip-flops. I don’t want to do that ever in my life so I’m trying to see where my place is now.
What would you say has been the hardest lesson you’ve had to learn in the music industry?
To not be nice sometimes. When it becomes a job, when it becomes a business it’s a bit more difficult. I studied and I finished it for my Mum and did three years to be a lobbyist at the European Commission in Brussels working in politics. I loved it but I never wanted to do that because I wanted to do something else. Three or four years ago was just a DJ and going to the studio sometimes. Now everyday I’m at the office at midday I go to the studio until midnight everyday and at the weekend too. You invest a lot of yourself in it. Sometimes I have to deal with people who don’t see things like I do and they feel I’m a little too strict but in 10 years I can say I helped a lot of people do what they’re doing today. That’s what we did with Gesaffelstein and that’s why he’s there today and why I am so proud of it.
What’s been the most difficult criticism that you’ve had to take that you actually agreed with?
I don’t remember. There is no place in my head or for thinking about what other people are telling me except people I care about.
How did working on the Kanye West project, change your career?
It changed everything. When you have somebody like Kanye coming to you because he’s interested in your music what else can you ask for? He came to look for us and was like “Yo, let’s work”. We spent some time with him and became closer. We talked about fashion of course and we talked about art. He’s a big character, sometimes he can seem violent I think but I like it. He’s really straightforward and working with him in the studio is amazing. He’s one of the most open-minded and inspired people I’ve been around in my life. It was definitely one of the albums that helped me a lot on my own record because it gave me a vision of what I wanted to do in life and that’s something that nobody else could give me. Kanye is somebody that if tomorrow I send a track to he’s going to be the first one to say “thank you, I’m going to listen to that”. He’s in my top 10 biggest artists in the world. He’s amazing, he’s special and somebody that can understand. In rap music sometimes it’s a bit difficult to not just be a rapper but an artist too and Kanye is definitely that.
So for anyone that’s reading this that wants to be in your position, what advice or support would you offer them?
Stay open minded. You have to have one love in life if you want to do what we do and that’s music. You have to love it. You have to listen to it, stay open minded, be aware and listen to people. Advice that other people gave me was never go commercial and don’t get disillusioned. Don’t get excited by the money and the fame because it’s not true. If you want to do what we do we are not famous and I never want to be famous, ever. I love that nobody recognises me and in the street, nobody asks me for pictures. I travel every day, I’m in my late twenties and look forty. You need to also understand that it’s not a party everyday. You need to stay fresh, keep fresh ears and a fresh head and be nice. I know people who are not nice and definitely make it in this job but that’s not my case and not the case of all the artists on Bromance because I will never work with somebody who’s an ass hole.
I interviewed Seth Troxler and he said the same. Just don’t be a dick head!
He’s not and nor are his team. He is one of those personalities that I completely appreciate because he’s special. He also took the risk to open his mouth and say bad shit about other people who deserve it.
He says what most people are thinking…
It takes time to come from nothing to this and Seth is doing it really well.